7 Design Fundamentals You Can't Ignore

 

 

Graphic Designe course in Pune will help you build a solid design foundation. It includes hands-on exercises in Adobe Photoshop, InDesign, and Illustrator. It's perfect if you also want to become a digital illustrator and learn to use some of the most popular design software.

 

 

What is design theory, and how can it be used to your advantage? I'll talk about the design tenets that elevate good design to great design. There are times when you need to be told what to do in order to achieve a particular result, but you won't find that kind of instruction here; instead, you'll find guidelines for using design principles to make your work more effective. Look at this.

 

How, but why now

 

The most effective websites carefully balance form and function. With practise, you can learn to apply design principles expertly to create compelling outcomes. This isn't the flat design tutorial you're looking for. Although the article's inspiration is a flat design, the subjects I discuss are fundamental to design theory.

 

First and foremost

 

Despite the fact that there are many variations and compromises depending on the medium you use, great web design fundamentally embodies hierarchy, repetition, line, balance, contrast, scale, and much more. I can only cover a small portion of the subject's depth, but the principles I do cover will put you well on your way to giving your design work the attention to detail that will set it apart from the competition.

 

 

What I'll talk about is listed below:

 

Hierarchy

 

Repetition

 

Contrast

 

Shape

 

Color

 

Texture

 

Let's get going!

 

 1. Hierarchy

 

The majority of design principles, including colour, type, shape, and hierarchy, can be applied to any aspect of design, not just layout. For the purposes of this article, I'll be concentrating on the website design's layout as the lens through which we'll view hierarchy.

 

The foundation of effective message communication in design is hierarchy. When hierarchy is used correctly, viewers can quickly scan a page and determine what content is more and less important. A design may feel awkward, information may be completely ignored, or the credibility of the site, product, person, etc., may even be called into question when the hierarchy is off.

 

In western culture, people typically follow a top-to-bottom, left-to-right eye path when absorbing information, though there are exceptions to the rule. Information understanding is also greatly influenced by the device and medium used (a screen versus printed paper, for example).

 

 

Actionable hierarchy

 

Depending on the page and content, this website's design uses either a 5 or 6 column grid. A strong grid has a number of benefits. It first enables regular alignment of the design components with one another. The ability to define less important content with one column and more important content with more columns allows me to do two other things. Again, hierarchy can be improved by using several design principles in a single space, like colour or contrast.

 

 

2. Recurrence

 

Repetition can involve repeating any kind of element, from colour to shape and size. Repetition gives a design a familiar and cosy feeling, but when used excessively, a design tends to lose its originality and become predictable.

 

Action repetition

 

Each section is distinguished using the horizontal colours while still retaining a degree of cohesion between them, which is crucial for overall cohesion.

 

 

3. Compare

 

The obvious distinction between two or more elements is called a contrast. Warm vs. cool colour contrast, flat vs. 3D style contrast, or even a difference in shape can all serve as examples of contrast.

 

Actions in contrast

 

I liberally used circular shapes in this design to capitalise on contrast. These shapes offer a much-appreciated diversion from the somewhat formulaic application of horizontal stripes. Smaller circles positioned between larger ones create more variety and interest.

 

 

 

4. Shape

 

One of the most elusive design principles is shape. It belongs to a different category but is relevant to all other design principles. In other words, a shape is anything you design.

 

 

Form in motion

 

The page below uses a variety of icons, all of which seem to complement one another very well. But this isn't a coincidence. In addition to colour (more on that later), shape is crucial for producing unified and engaging icons.

 

 

5. Color

 

Depending on your frame of reference, colour can mean different things. For instance, brides in American culture typically wear white to weddings, whereas brides in Asian cultures frequently wear red. For instance, pink, which reflected a muted shade of red (the colour of blood drawn during war), was viewed as masculine in the 19th century, whereas blue was seen as feminine. Given this, it should be clear why having a solid understanding of and using colour theory will help your design.

 

 

No matter the industry, blue is one of the most frequently used colours in everything from social media to automotive. According to colour theory, blue can represent, among other things, strength, serenity, and faith.

 

 

action of colour

 

When designing, altering a color's value (lightness) and chroma (saturation) can have a significant impact on the mood it conveys. One of the most adaptable colours is blue. I'm using blue as the main colour in this design, with varying amounts of green, tan, yellow, and orange serving as accent and supporting colours. The accent colours support the mood I want to evoke in the viewer even more.

 

 

No. 6 Texture

 

The surface or sensation of an object is referred to as its texture. Texture is simulated on the screen.

 

Although it needs no introduction, flat design is currently popular. But don't be fooled—flat design is nothing new. It's merely a name that has been attached to a current fashion trend. Long after the trend has passed, "flat design" will remain popular.