Graphic Design Courses in Pune

 

Graphic Design courses in Pune will help you build a solid design foundation. It includes hands-on exercises in Adobe Photoshop, InDesign, and Illustrator. It's perfect if you also want to become a digital illustrator and learn to use some of the most popular design software.

 

You Must Use These 6 Types of Visual Content in Your Marketing Campaigns

 

You need to know exactly what will promote online growth and engagement if you are preparing to launch a content marketing strategy. While text-based content will always be a crucial component of marketing, visual material must take centre stage if you want to stand out in the digital age.

 

It makes sense to select material categories that individuals have an innate psychological resonance with when you consider that 65% of people are visual learners, 90% of information that enters the brain is visual, and presentations with visual aides are 43% more convincing.

 

Here are six different kinds of visual material that will help your marketing strategy succeed.

 

1. Pictures

 

People are more likely to continue reading an article when you break it up with some interesting photographs (provided that the images are high quality and contextually relevant). Articles containing graphics receive 94% more views than those without, according to marketer Jeff Bullas.

 

Attention spans are shorter than ever due to the overabundance of digital content and the growing popularity of mobile internet access, which makes content displayed as large blocks of text particularly unappealing.

 

It is best to use original photos or ones that you took yourself because they provide your campaign the much-desired touch of individuality. High-quality, eye-catching photographs are either expensive or time-consuming to produce. Fortunately, there are tools like Canva that allow you to make original, compelling photos for no cost using a straightforward drag-and-drop interface. As an alternative, there are countless free photographs of high quality to be found on photo-sharing websites like Flickr and Morguefile. It's doubtful that other companies in your niche will have used them already given the abundance of photographs on these sites. Just be certain you have the right to employ them.

 

2. Videos 

 

Videos are a fantastic tool for illustrating common issues and showcasing the answers that your product can provide. Even though there are more affordable options for visual content, a strong video gives your campaign more credibility by proving that you're willing to go above and beyond for quality. A video on a landing page increased conversions by 86%, according to one research.

 

You may want to think about how-to films, animated explainer movies, demos, or client endorsements if you want to improve your business. Whatever you decide, it's critical that the videos reflect the overall concept and aesthetic of your company. With the support of InVideo, you may actually succeed in your video marketing plan.

 

3. Infographics

Infographics are a fantastic tool for compiling all of your intricate facts and statistics into a captivating, understandable visual presentation. Infographics can become a crucial component of your content marketing strategy when used in conjunction with meticulous promotional efforts (such as networking with important influencers, optimising your landing page, and using social media).

 

An infographic's layout and design must be as effective as possible in order to achieve its full potential. To effectively portray your crucial information, the designer must use the appropriate colours, shapes, and fonts.

 

The data you decide to use for the infographic needs to be accurate (peer-reviewed sources are preferred) and pertinent to the situation. Even the most unimpressive numbers can occasionally come to life when presented in spectacular visuals. However, make sure all graphic components genuinely advance the plot — it isn't worth ruining your story to show off your mastery of Adobe Illustrator!

 

It's quite possible that your infographic will be shared on social networking sites and throughout the blogosphere if you effectively advertise it. Bloggers often enjoy a good infographic. More shares increase brand awareness, especially if the content goes "viral," which is a highly coveted position. It's advisable to include a thumbnail image and a link to your site where the full image is hosted when you share your infographic on social media. By doing this, you can get around any size limitations on social media sites and increase traffic (and inbound links) to your website.

 

4. Memes

Richard Dawkins initially used the term "meme" in 1976 to refer to the idea that something has the ability to replicate itself and take on diverse meanings depending on the individual. Images with humorous captions are now often referred to as memes.

When memes originally gained popularity online, few people anticipated that they would play a part in content marketing because they were mostly shared and popularised by college students as a kind of entertainment. But they now stand for a simple-to-make, whimsical type of visual material.

Making your own meme is a fantastic approach to stand out from the crowd and inspire good feelings. First, you need to decide whether memes are relevant to your area and whether they will actually engage your audience. You'll know the solution if younger consumers connect with your brand. Memes also have the unique advantage of enabling you to make inside jokes about your sector, which is a fantastic way to make people laugh and develop a community around your brand.

 

5. Presentations

Presentations are no longer limited to the boardroom; you can now share them with the entire world via websites like SlideShare, greatly increasing your company's reach. You can educate and engage your audience through a fantastic SlideShare presentation, regardless of the platform they are using.

 

Presentations perform a similar function to infographics by putting a strong emphasis on appealing design and colour, which entices the viewer to read on. They do differ, though, in having a wider scope. So, if a subject is too lengthy to be represented in an infographic, a skillfully designed presentation can be quite efficient at keeping viewers interested in your material.

 

It's important to maintain consistency with elements like fonts, borders, and colours as your presentation is likely to contain a lot of information. The importance of proofreading for spelling and grammar errors is crucial, just like with any form of writing. Remember to always use credible sources while creating infographics (citing wikipedia.org is far from ideal). Instead, consider Wikipedia's sources and determine their credibility. If they are, you should cite them rather than the Wikipedia entry.

 

6. Screenshots

You can give your audience a peek inside the workings of your product or service with a screenshot. From a direct standpoint, you can demonstrate the products and services you provide. To increase your credibility, you can also

include some marketing content or a client recommendation with your screenshot.

In order to support the claims you make in your sales content, screenshots are a highly important tool. For instance, if you're promoting an app that can carry out specific tasks, a screenshot and a caption might provide the visual evidence your audience needs to believe your promises. You may also add annotations to your screenshots if you want to highlight a specific area of the picture (like the button to click) or explain the technical details in greater detail.

 

Despite having the least impressive visuals in this post, screenshots can be an incredibly useful tool for establishing confidence. Use them to get client feedback or endorsements from trade forums or social media.

 

Additionally, since they can add more context to the statistics or information you are providing, screenshots may be a good addition to your infographics and SlideShare presentations.

 

Skitch is a fantastic tool for adding text and graphics to photos. It is cost-free and easy to use.

 

Utilize visual content to its full potential

 

Visual content appeals to your audience's visceral psyche and entices them to learn more about your business. Your brand's reputation and recognition are certain to soar if you can create high-quality visual material that actually connects with viewers and promote it frequently.

 

You will, however, end up doing more harm than good if your content is uninteresting or poorly made; always take your audience's demands into account and avoid publishing content solely to meet a deadline for uploads. As with all content types, it's the subject that matters, yet outstanding style is unquestionably valued.