How to Use Visual Design to Simplify Complicated Ideas

 

 

Graphic design is a great career for people who are creative thinkers and enjoy art, technology, and communication. There are design needs across every industry, so short term graphic design courses in Pune have many opportunities to take on a range of new and exciting projects.

 

In business, you occasionally need to use the entire toolbox to simplify and make understandable complex ideas. Different people connect emotionally and learn in different ways. That holds true for product design, business-to-business branding and marketing, as well as both.

 

In essence, one of the most effective ways for people to connect is through visuals. We have used art to convey ideas ever since the first drawings appeared on cave walls. (Gifs, animation, and 3D have just made us a little more advanced.)

 

 

As the founder and CEO of a creative agency, I have found that photos, videos, infographics, and other graphic elements that are interesting and pertinent to the message work the best for messaging. Nowhere is the adage "a picture is worth a thousand words" more true than in the world of brands.

 

A brand is built on images.

 

It can be difficult to grasp a brand's values quickly. You only have a second to make an impression, so you need it to stick. Just picture the white polar bear, which stands in for Coca-cool, Cola's refreshing taste. I once went to a hot air balloon festival where a blimp advertising the brand didn't even need to fly with the name of the business on it. No one needed to know the brand name because the white polar bears on the balloon had grown so synonymous with the soft drink. Numerous iconic brand animals have become household names, including Smokey Bear, the Budweiser Clydesdales, Tony the Tiger, and the Geico gecko.

 

We are all aware that brands have narratives. How then do you employ audience-resonant images that are memorable? Here are some pointers:

 

• Choose images that seem genuine. Images that appear overly staged fail to connect with viewers.

 

• Keep graphics understated. Don't try to tell everything at once because it will clog up the visual.

 

• Use visuals to your advantage. Make a collection of images, graphics, and videos for your business that you can use to promote your brand.

 

Written and spoken content is driven by images.

 

Despite the value of visuals, many businesses create content strategies that primarily consist of the written word in posts, blogs, and articles. A product is frequently written about more the more technically advanced it is. However, the use of visuals is crucial because they can increase the overall impact of written or spoken content.

 

Thus, graphics, images, and videos must still be included in well-written content. For presenting data and viewpoints, you might think about using infographics. Sharing images of actual customers using your products, as opposed to stock photos, strengthens brand recognition.

 

Video content can be added to written or spoken content. Videos are quickly replacing written explanations as the preferred format. When using video to explain complex concepts, keep the ratio of spoken or written language and visual design in mind. Even without using words, visual storytelling can increase consumer engagement with your brand. Despite only using the song lyrics that were playing throughout, Chipotle's "Back to the Start" commercial is a perfect illustration of an advertisement that connected with its target audience.

 

A logo is created by visual design.

 

The development of a logo is the one instance in which visual design is more important than anywhere else. Companies devote a significant portion of their marketing budgets to spreading the word about their logos.

 

Take Apple as an example initially: How shocking was it to see an apple being bit off as a logo for a computer company? When the company was founded in 1976, no technology company was performing that. There are numerous, mostly untrue tales about how Apple's logo was created. CNN reports that some claim it was done in memory of Alan Turing, whose research served as the foundation for the computer and who passed away after biting into a cyanide-laced apple. Others have hypothesised that it represented information from the Adam and Eve story in the Bible. According to CNN, some people have even suggested that the logo represents the apple that Sir Isaac Newton believed to be the source of gravity.

 

What has Rob Janoff, the logo's creator, finally said about its genesis? According to a Forbes contributor who spoke with Janoff, he didn't receive a creative brief from Steve Jobs and decided to use an apple to demonstrate how user-friendly and entertaining Apple computers are. To avoid being mistaken for another piece of fruit, the apple was bit into. He later discovered the concept of computer "bytes," but he insisted that this was unrelated to the design. Doesn't that make for a great story?

 

The point is that a great logo should have a narrative and an approach (even if the customer is unaware of the narrative at this time). If you're just starting out with logo design, consider the following advice:

 

• Create for your target market. What emotionally appeals to them? What are they concerned with?

 

• Align the logo with your company for the present and the future. Be open-minded; once you choose a logo, you'll likely want to stick with it for a while unless your company undergoes significant changes.

 

• Conduct a competitive analysis. You don't want a logo that is too similar to those of your competitors or even those that are widely recognised and currently in use in other markets. See if you can find anything else with a similar look by performing a reverse image search on Google.

 

• Make it stand out. When people see your logo, will they remember your company? Before you make a decision, conducting some quick focus group testing is one way to get an answer.

 

• Ensure that your logo functions in various contexts. How does your logo appear on advertising and sales materials? Exactly how does it appear on social media? Are both small and large formats effective?

 

To make the most of this crucial asset for the expansion of your business, the answers to all of these questions are crucial.