Golden era for India's animation and visual effects industries

 If you are an artist and wish to see your work on a big screen, Visual Effects aka VFX courses in Pune is a good career option for you. You can work on high-stake projects, associate with the topmost studios and climb up the corporate ladder to lead teams of talented VFX Artists.

 

The advent of animation and the development of VFX technology have changed the storytelling paradigm, causing the entertainment industry to experience a boom. Despite the current economic crisis and the production halt during the early pandemic months, there has been considerable competition between the media and entertainment sectors, with animation and visual effects giving the content an advantage. The demand for programming for domestic shows has significantly increased in recent years, with the animation industry alone forecasting a growth of 10% in 2020. Despite significant losses brought on by the pandemic's initial phase, the market size was Rs 24.5 billion.

 

The second-largest entertainment market in the world is in India. According to research by the Confederation of Indian Industries (CII) and Boston Consulting Group (BCG), India's animation and visual effects sector has the potential to take 20 to 25% of the global AVGC market. Directors and producers prefer to use animation and cinematic effects over live-action scenes due to the rising demand for high-quality content in commercials, web series, movies, and OTT. To give the illusion of authenticity and merge fantasy with reality, creators are increasingly incorporating VFX and animation techniques. Creators may create or compose stuff that is rich in fantasy and visual essence in order to keep the momentum going. One estimate claims that by 2025, this industry will be able to support between 75,000 and 125,000 direct and indirect jobs, which will help the Indian economy. In order to produce a successful product, enthusiasts and prospective animators can stretch their creative muscles by combining animation and the VFX industry.

 

the cause of the expansion

 

1. Booming market: The number of young people interested in using 4G, 5G, and other portable technology has significantly increased. use of visual effects (VFX) in animation and cinema has increased. India is one of the first options when considering a nation that offers services to the animation sector.

 

2. Opportunities that are pertinent: The OTT, television, and AGV divisions are propelling business growth, and in this digital era, they are also assisting in the bolstering of technology. Animation businesses and academies are booming in cities like Bangalore, Chennai, and Mumbai.

 

3. Supporting legislation: The FDI cap was raised from 74% to 100%. To promote the development of low-cost digital communications infrastructure and services, the government released the National Digital Communications Policy 2018 (NDCP 2018).

 

4. Investments: Investment in the animation and VFX industry has increased. In 2021, domestic revenue is anticipated to increase to 40% of total revenue, with around 60% coming from international sources.

 

In order to enhance and visually affect the content of storytelling, the entertainment industry, production companies, and content providers are creating stories that rely on special effects and animation. Action and mythical films make up a large portion of the movies that were released under Covid, and these films heavily rely on animation and visual effects throughout the creation and post-production phases, which is another factor contributing to the industry's expansion in the nation. The production team may easily use a pre-made setting with some colour modifications thanks to new technologies, which lowers manufacturing expenses. Storylines that extensively rely on animation and special effects are now being developed by filmmakers, production firms, and content suppliers. Inception, Avengers, Baahubali, and of course Khaleesi's dragon from Game of Thrones were all made in India. The most recent action-techno thrill ride with puzzling visual effects includes Tenet (Oscar winner for VFX), KGF, RRR, and Brahmastra. There are a lot more well-known athletes in the competition; these are just a handful. These examples show that although though animation and special effects have always been a part of the process of creating content, they have now reached their highest point.

 

Finally, with the introduction of modern technologies, the animation and VFX sector has grown to new heights. Nevertheless, a faster growth rate is anticipated in the following several years. The planned expansion has a strong base thanks to sophisticated methods and creative expression. The animation sector is now growing quickly. India is currently thought of as one of the best places to provide animation and content services.

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